Jul 13, 2022
In General Discussion
In addition, the hidden color information contains more profound meanings. It can express the humanistic characteristics and emotional changes of the design itself in a richer, more detailed and subtle way under the integration and cooperation with the carriers such as graphics and text. 2. Value analysis of recessive color information in graphic design 2.1 Psychological effects. From the perspective of visual communication, the expression and dissemination of the information of recessive color is actually a psychological penetration process that uses diversified means to induce the audience's concepts, behaviors and attitudes. That is to say, use an invisible force to induce the Image Manipulation Service audience to gradually accept and recognize the views expressed by the information, thereby arousing the strong interest of the broad audience. However, in the actual process, the audience will instinctively choose to understand and choose to remember the information according to their own needs, value system, life experience and way of thinking, and then through a series of psychological activities such as association and imagination, make their own decisions about the information. objective judgment and response. Because the hidden information of color has the characteristics of being implicit, vague and concealed, the audience will spontaneously and actively exert their creative thinking when receiving information, and re-imagines and creates the information, so that the received information continues to extend and expand, and finally Realize the close connection between information and one's own work, thoughts and life. Taking the series of posters of the LEVIS brand as an example, its recessive colors stimulate the audience's thinking very significantly, not only allowing the audience to make various associations involuntarily, but also allowing the audience to recognize the brand on the basis of receiving product information. Consumption concept, lifestyle and value concept make information have a more profound and long-term meaning in its communication effect. 2.2 Cultural values. As far as recessive color information is concerned, whether it is accepted or not and the degree of acceptance mainly depends on the consistency of values and cultural foundations between the communicator and the audience. That is to say, the higher the degree of cultural identity between the two, the easier it is to perceive and accept the implicit information of their color, and at the same time, it is easier to reach emotional resonance, and the communication effect will be better.