YouTube SEO: How to Find the Best Traffic-Driving Keywords Posted: 2020-11-18 Video marketing is becoming a necessity of digital marketing. (Not a “nice to have” marketing strategy anymore.) People love watching videos, and videos can help you sell more products or services. In fact, a study by Cisco last year predicted that by 2020, video will account for more than 80% of all consumer Internet traffic. As video consumption increases, So does the influence of video on consumer purchases. According to recent Brightcove research: Nearly half (46%) of viewers say they've actually made a purchase after watching a branded video on social media, and a third (32%) say they've considered jewelry retouching service making a purchase after watching a video. . 81% of consumers say they currently interact with brands on social media and 43% say they have done so while watching branded social videos. When asked what their favorite type of branded content is on social media, video was the most popular answer, with 31% of respondents listing it as their number one choice. YouTube is the second most popular social media platform, based on market share. And you will find that most YouTubers are hardcore YouTube viewers . They constantly watch videos, search for videos on everything from how to lock your locked door to creating a Facebook ad - and everything in between. How to Optimize YouTube Algorithm YouTube is basically a video search engine.